The Core Concept of Search Engine Optimization (SEO)

Search Engine Optimization (SEO):

Search engine optimization or SEO is that the process devised to enhance the quantity and quality of traffic coming to a website from search engines through the means of natural search results for targeted keywords. Usually, the upper the web site is present within the program result pages, the higher the rate of traffic it receives. the method of Website optimization is planned around different sorts of search, including image search, local search, and industry-specific vertical search engines.

Search Engine:

Most of the online traffic is driven by 5 major commercial search engines Google, Yahoo, MSN, AskJeeves and AOL. However, many other search engines like Altavista, Gigoblast, Netscape and etc also are available on the global network.

Types of SEO

• On-Page SEO
• Off-Page SEO

On-Page SEO:

On-Page SEO states the method of optimizing the content on your internet site pages, by making suitable modifications as per the algorithms of the Search Engines in order that the program gets convinced about the relevancy of your website for a specific theme.

On-Page SEO involves practices to offer right markups to the web site 's content while stressing on the first keywords and therefore the theme of the website. Markups state that the documents should be properly formatted alongside the HTML tags like Meta tags, header tags, bold, italics, ordered lists, etc.

Off-Page SEO:

Just as On-page optimization, Off-page optimization techniques even have an equivalent objective of accelerating the traffic influx rate of the web site. However, these techniques aren't practiced directly on the page or .html file. Mentioned below are the foremost popular and efficient Off-page SEO Techniques.

• Web 2.0 Submission
• Article Marketing
• Link building
• Directory Submissions
• Forum Posting
• Press Release
• Blogging
• Guest Posting
• Doc/Pdf/Ppt/Slide shares
• Questions/Answers
• Blog Commenting
• Video Submission
• Image Submission
• Infographics Submission
• Social Bookmarking